Whispered Books Online Prof Readers Services Secrets

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Choosing Topics For College Research Papers

Choosing Topics For College Research PapersStudents often struggle with choosing topics for their college research papers. They may choose a topic they feel is right for them, but don't realize that the topic will be used and re-used by others in their course of study. This makes choosing a topic for a research paper one of the most important tasks.The main goal of a college research paper is to provide a good understanding of an aspect of the subject at hand. While it may seem obvious, students should make sure that the topic chosen for the paper is a worthwhile one. In addition, students should do a bit of research before choosing a topic for their paper. This allows the student to know what types of research papers are already out there on a particular topic, and allows them to avoid wasting time looking at research papers that are not worth their time.The process of researching a topic is often time consuming. Students who procrastinate on this can quickly find that they are wast ing valuable time. Therefore, it is important that students spend the time required to find the best topic.Finding topics for research papers requires a good amount of research. Before doing this, students should consider what kind of paper they want to write. The type of paper will dictate the kinds of research papers that should be done. For example, if a student wants to write an essay, a research paper on consumer spending habits, or even a research paper on advertising methods, then the research papers will be different than if the student wants to write a history paper.Students should find topics for their research papers that interest them. Students should not take the next step and take the topic they find interesting and replace it with something else they think will be more useful to their classmates. Students should instead see if they like the topic enough to spend a little extra time writing a good research paper onit.Students should also be careful to get an idea of ho w much time they will have available to write a paper. Research papers are often written during the summer months or at the end of the semester. Students should consider this when trying to find topics for their research papers.Some topics for research papers require extensive research. These types of topics often need to be covered in a single day, but other topics do not require the same amount of research. Students should find a topic they feel is worth the time it takes. They should then plan to spend the necessary time writing a good research paper on that topic.Students should be careful when choosing topics for research papers. Students should think about the purpose of the paper as well as what their own personal opinions are on the topic. They should be able to find topics for their research papers that are both valuable and interesting.

An Essay About Anorexia Should Not Be Short on Blurbs

An Essay About Anorexia Should Not Be Short on BlurbsAn essay about anorexia should not be limited to one-line blurbs that are clearly inadequate. In fact, you want to make sure that your essay is written in a way that makes the reader do a double take. Here are three ways to approach the topic. Each of these strategies will change the tone of your essay.* The first way to approach your essay is to state what you want to say in the introduction. This is the place to start. The introduction allows you to introduce yourself and your topic. It also introduces your content to the reader. If you do this right, you will be surprised how well you'll be received by readers when you submit your essay.* The second way to approach your essay is to do your research. By researching your topic and putting it in writing, you will be able to create connections with other authors who have written about the same topic. When you do this, you will become a more respected writer in the future. You will a lso find yourself influencing others who have already written about the topic.* The third way to approach your essay is to use language that will set the tone for your essay. For example, if you have anorexia, use hyperbole and or exaggeration as much as possible. If you feel that you have to describe a small detail, choose a detail and then use exaggeration. If you are trying to motivate a patient, for example, use metaphors. This will give readers a feeling of awe at the plight of your patient.The last strategy is the best strategy. The purpose of your essay is to inform others of your experience. So you will want to show your readers that you have a kind heart. You want them to know that you love and care for them.That is why you should include the things that make you special in your essay. What makes you stand out from other writers. How you have come to write and care about this topic.Make sure you only use the strategies that you can do well with. Others will be happy to read your essay. And you will see that your essay is easier to write and more interesting.

Financial Crisis Of The Brc Economies - 2217 Words

Another example of a financial crisis that occurred in the BRC economies was the 1997 Asian Financial Crisis. This financial crisis differed greatly from the Latin American Crisis, as this financial crisis entailed a speculative attack on a currency . Defined, a speculative attack on a currency is a devaluing of the exchange rate brought upon by a large sell off of a country’s currency. In the late 1980s and early 1990s, Thailand and other Asian countries had experienced growth due strong trade flows, which lead to an increase in most asset classes. Accompanied with high-interest rates(Figure 5), foreign investment flowed into the Asian regions. Taking advantage of the high-interest rates, Thai banks had started to accumulate large†¦show more content†¦These foreign currency reserves have been accumulated in times of prosperity by the home country. If a speculative attack occurs on the home country’s currency, the home country sells its reserves to purchase its own currency, to keep the fixed currency, or ‘peg’ (Hill, 2003). The peg is unsustainable in the long run, as currency reserves are limited, and holding this peg may push the country into an economic recession, and eventually a depression. Applying the idea of a speculative attack to describe the 1997 Asian Financial Crisis, the problem began with the fixed Thai Baht(THB). The THB was pegged to the United Stated Dollar (USD), at around 25 THB/USD (Figure 5). According to the figure is apparent that in 1997, the THB had lost its peg, and experienced a sharp devaluation. One way to relieve the tension of a speculative attack on a currency is to let the currency float, but the result is that the currency would devalue. There are a myriad of consequences with a devalued currency, including cheaper exports, more expensive imports (hampering the current account calculation in the balance of payments equation), and a higher cost of living. The most recent financial crisis of 2007-2008 was a financial incident that stemmed from a collapse of financial institutions in the United States. By fully understanding how the crisis occurred from the individual consumer, the effect the crisis had on the BRICs can be fully gauged. Most asset classes

The Global Future of Marketing

Questions: 1. Discuss the challenges China faces as it continues its experiment in "socialism with Chinese characteristics." 2. As we have seen, currently the WTO cannot get involved in punishing individual companiesits actions can only be directed toward governments of countries. Do you think this is a wise policy? Why or why not? Why do you think the WTO was not given authority to charge individual companies with dumping? Explain. 3. In no more than 150 words summarise the article "Claessens, S. et al. (2010).Cross-country experiences and policy implications from the global financial crisis.Economic Policy. pp. 267-293." 4. What does going global mean? How do companies benefit by going global? 5. Why does outsourcing reduce the need for vertical integration? Discuss using examples? 6. Find five examples of companies taking advantage of location economies. 7. You are the manager of a publishing company in China, whose focus is on developing English language books for people from non-English speaking countries. As part of the content development phase, you have decided to hire some native English speakers to work on the project. After these employees have worked with you for two weeks, you notice several of them are not performing well at work and seem to be depressed and lacking motivation. When you confront them about this, they inform you that they are homesick and do not feel comfortable in the Chinese culture. They are suffering from culture shock. What strategies can you take to overcome this situation? Should you fire them? Answers: (1). Chinese Characteristics with Socialism contrasts from socialism setting up on the reason of made private venture fathomed by Engels and Marx, from socialism of the Soviet Model, and from the Surmounting Stage socialism in past China (Harrington, 1972). The custom of Socialism with Chinese Characteristics is reflected in its irregular bona fide beginning, odd budgetary mode, odd progression road and inquisitive two structure relationship. The troubles to China's trial with socialism in Chinese characters would come to fruition as it would make China deal with its money related status and Steal its riches and twist its capital social change. Furthermore, more troubles could be made to face China as the WTO is controlled and co-ordinated by the USA. (2). The WTO union does not pass any judgment. Its purpose of merging is on how government analyse or can't react to discarding it controls against dumping exercises. As we likely am mindful, the WTO assertions keep up the measures, yet they furthermore allow exceptions in some conditions. Three of these issues are assignments and uncommon countervailing commitments to offset the sponsorships, moves made against dumping or offering at an outlandishly minimal effort and emergency measures to purpose of restriction imports quickly, proposed to ensure private business undertakings (Powell, 2012). (3). No, I dont think it to be a wise policy as different governments will have different tariff rates. Also, the WTO should be exercising complete power in regards of these matters and should not give away its powers to may be the partial countries. (4). Going Global is to make the thing organized the World. In addition, get the running with inclinations areAugment advantage looming and payWorld-organized written work PC projects is effectively come to more clients around the globe since it can keep up different more dialects near to English. In this manner, a world-masterminded application can be sold in more places as necessities be possibly developing your preferences (Jensen and Arnett, 2012).Decreasing overall movement costsAs time is cash, however time spared by not pass on a world-organized result is silly. On the off chance that we consider general clients' needs early and go along with them into your exceptional courses of action, we won't need to backtrack later and annex graph issues to bolster globalization or imperative or make a couple kept source codes for our thing.Get more miles out of your codeA solitary code base that chains clients worldwide is altogether more particularly managed and cash making to make and overs ee than a creation with various code bases. With a solitary code base, it is fundamentally less asking for and less blunder inclined to overhaul the thing. Accordingly, code marvelousness makes strides. This considers more essential code recover and can serve as the foundation for the going with change of the product(Jensen and Arnett, 2012).Less asking for and less excessive to compel with world-masterminded programming, imprisonment is think. All the reports we have to hand off to your constraint social affair or shipper are kept from the code meaning less event to present worth screws up in the code.More clear to change as per accumulate client inclineOn the off chance that we need to take a thing to another level of client comprehension and requital, consider market customization. With business part customization, we allow our thing so it is less asking for to change its look, feel and activities. The thing appear to the client as though it was figured for their careful market(D onaldson, 2012).Lower troublesome expenses testing kept things considering a solitary code base that has been normal general markets decreases the replication of significant testing broad in limited things in context of stand-out code bases.Attract any purchaser, at whatever time, wherever a world-masterminded creation that chains different languages gives an average approach to message and relationship over the Intranet and the Internet for any client, wherever and in any tongue. By allotment a world-orchestrated enlightenment, our client in India can promise essential information substitute with the accomplices in China.Subordinate bolster costsA thing in light of a solitary code base can make less troublesome programming sharing and operation, despite it can incite transport a solitary association pack that can be exhibited on any language report of the application(Donaldson, 2012).Collect customer fulfillment fitting globalization and localizability amidst the engineering and pr opose stages can decrease impediment related concedes and help you perform general clients sooner. Things that are kept decrease the yearning to hold information for our clients/clients along these lines clarify their experience and expanding their fulfillment.Move further on of the limitation a thing that is world-organized licenses your relationship to enter showcases all the more quickly and reasonably in light of the way that it beginning now wires outside tongues and is set up for snappy float in limitation. Our affiliation and thing finds the opportunity to be supplier in seizing making open gateways. Additionally, by utilizing the benefits perceived from able change and centered restraint and testing costs, we can increase basically more essential purpose of inclination over your limitation by building up the verbal correspondence impression of the things. Thusly, we can finish more clients with things in their vernacular. Outsourcings dipping the need of vertical when there are capacity harmonizing issues. For example, if a business needs to build excess upstream capacity in order to make sure downstream operations, it does not make logic economically to move ahead with outsourcing. When a company endures higher costs due to inefficiencies, it creates decreasing flexibility for the company in regard to both upstream and downstream investments (Moretto and Rossini, 2011). Another downfall that can occur from outsourcing is an inability to produce product variety, especially if significant in-house development is required. It is also crucial for business owners to keep in mind that too many new core competencies can cancel out any existing core competencies. (5). Outsourcings dipping the need of vertical when there are capacity harmonizing issues. For example, if a business needs to build excess upstream capacity in order to make sure downstream operations, it does not make logic economically to move ahead with outsourcing. When a company endures higher costs due to inefficiencies, it creates decreasing flexibility for the company in regard to both upstream and downstream investments (Moretto and Rossini, 2011). Another downfall that can occur from outsourcing is an inability to produce product variety, especially if significant in-house development is required. It is also crucial for business owners to keep in mind that too many new core competencies can cancel out any existing core competencies. Another issue with outsourcing is that it gives outside companies a free ride on a prestigious brand. (6). Microsoft, Nestle, IBM, Toyota and Procter Gamble are the five examples of companies taking advantage of location economies (Alccer and Chung, 2013). (7). Firing is not the solution. Instead to overcome culture shock..the following can be done:- 1. Making them realize that you cant change people. Speak about the know-how, but esteem that not everyone needs to hear it. But seek out out community who DO want to pay attention to about it(Velik, 2012). Asking them to write about their experience. Life form able to write about own understanding, getting things down on paper It doesnt have to be anything spectacular. To give confidence to keep associated with those that youve met overseas. To have a group chat on Whatsapp, schedule video chats on Google Hangouts and keep in touch on Facebooknot to mention the occasional letter in the mailbox. Getting away of the dwelling. The most awful thing to do when we come back home is to hang about at home. Get out of the house. Grab up with friends. Get reacquainted with your land of your birth. Search new parts of the city(Arajo, 2013). To move on with the life. Establish a schedule. Seek out new experiences. Keeping positive. References Alccer, J. and Chung, W. (2013). Location strategies for agglomeration economies.Strat. Mgmt. J., 35(12), pp.1749-1761. Arajo, N. (2013). Getting Out of Control.Physics, 6. Donaldson, L. (2012). Cheaper and easier zeolite synthesis.Materials Today, 15(1-2), p.12. Harrington, M. (1972).Socialism. New York: Saturday Review Press. Jensen, L. and Arnett, J. (2012). Going Global: New Pathways for Adolescents and Emerging Adults in a Changing World.Journal of Social Issues, 68(3), pp.473-492. Moretto, M. and Rossini, G. (2011). Flexible Outsourcing.Managerial and Decision Economics, 33(1), pp.47-59. Powell, M. (2012). How to Model a Negligible Probability Under the WTO Sanitary and Phytosanitary Agreement?.Risk Analysis, 33(6), pp.972-983. Velik, R. (2012). Retraction notice to From single neuron-firing to consciousness Towards the true solution of the binding problem [Neurosci. Biobehav. Rev. 34 (2010) 9931011].Neuroscience Biobehavioral Reviews, 36(1), p.736.

Phosphate Dehydrogenase Deficiency Disease Essay Sample free essay sample

Abstraction:Glucose-6-phospate dehydrogenase lack ( G6PD ) . an X-linked familial disease. is due to the deficiency of glucose-6-phosphate dehydrogenase. This enzyme is present in ruddy blood cells and its lack can take to haemolytic anaemia. Red blood cells carry O and G6PD protects these cells from natural O chemicals that may construct up when you have a febrility or take certain medicines. If there are excessively many of these oxidative chemicals. they can destruct the ruddy blood cells. doing haemolytic anaemia. The G6PD enzyme catalyzes the oxidization of glucose-6-phosphate to 6-phosphogluconate piece besides cut downing NADP+ to NADPH. which is a needed cofactor in many biosynthetic reactions. NADPH maintains glutathione in its decreased signifier that serves as a forager for risky oxidative metabolites in cells. With the aid of the enzyme glutathione peroxidase. reduced glutathione besides converts unsafe H peroxide to H20. Red blood cells depend on G6PD activity since it i s their lone beginning of NADPH. We will write a custom essay sample on Phosphate Dehydrogenase Deficiency Disease Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consequently. people missing G6PD can non take oxidative drugs or usage certain chemicals because their ruddy blood cells undergo rapid haemolysis under this emphasis ( Carter ) . Introduction:Glucose-6-phosphate dehydrogenase ( G6PD ) is an enzyme in the pentose phosphate tract. a metabolic tract that supplies cut downing energy to cells. chiefly RBCs. It does this by keeping the degree of the co-enzyme nicotinamide A dinucleotide phosphate ( NADPH ) . NADPH in bend maintains the degree of glutathione in these cells that helps protect the ruddy blood cells against oxidative harm. Glucose-6-phosphatase dehydrogenase ( G-6-PD ) lack is the most common disease-producing enzymopathy in worlds. which affects 400 million people worldwide with more than 300 reported discrepancies ( Carter ) . It besides presents with protection against malaria. which most likely histories for its high cistron frequence. Some research has even shown that G6PD seems to diminish the susceptibleness to malignant neoplastic disease. cardiovascular disease. and stroke. G6PD lack is an X-linked recessive inherited disease that preponderantly affects work forces. While it affects all races. there appears to be a higher incidence in people of African. Asiatic. or Mediterranean heritage. The high frequence of type 2 diabetes and high blood pressure in Afro/Caribbeans in the West can besides be straight related to a G6PD lack ( Gaskin ) . The lack is a mutant in the G6PD cistron venue at Xq28. The cistron is 18 kilobases long with 13 coding DNAs. which makes up an enzyme of 515 aminic acids. Most of the mutants are single-base alterations that result in an amino acid permutation. Female bearers can hold a mild signifier of G6PD. which is dependent on the grade of inactivation of the unaffected X chromosome. In the rare instance of homozygous females. there is co-incidence of a rare immune upset called chronic granulomatous disease. G6PD deficient RBCs have a instead reduced life span and at hazard to lyse when faced with oxidative emphasis. Patients with G6PD lack are at hazard of haemolytic anaemia in provinces of oxidative emphasis. This can be in terrible infection. medicine and certain nutrients. Some drugs that can convey on symptoms include: antimalarial agents. acetylsalicylic acid. Macrodantin. quinine. Quinidex. sulfa drugs. and many others. Broad beans contain high degrees of vicine. divicine. convicine and isouramil — all are oxidizers. Recent research has besides shown chemicals like henna. used in dyes for hair and tegument. has besides shown to convey on strong reactions. In provinces of oxidative emphasis. all staying glutathione is consumed. Enzymes and other proteins are later damaged by the oxidizers. taking to electrolyte instability. membrane cross-bonding and phagocytosis and splenetic segregation of ruddy blood cells. The haemoglobin is metabolized to bilirubin. increasing the hazard of icterus. or excreted straight by the kidney. which is known to do acute nephritic failure. Nerve pathway: Discussion:Preservation of the unity of the RBC’s membrane relies chiefly on its ability to bring forth ATP and NADH from glycolysis. NADPH is produced by the pentose phosphate tract and utilised for the decrease of oxidised glutathione to cut down glutathione. Glutathione is indispensable for the remotion of H2O2 and lipid peroxides generated by reactive O species. In normal ruddy blood cells. the uninterrupted coevals of superoxide ion from the nonenzymatic oxidization of haemoglobin provides a beginning of reactive O species. Under normal fortunes. the RBC removes superoxide with superoxide dismutase. which converts superoxide to hydrogen peroxide. Glutathione peroxidase reduces the H peroxide to H2O which oxidizes glutathione to the disulfide signifier. Glucose-6-phosphate dehydrogenase converts glucose-6-phosphate into 6-phosphoglucono-?-lactone and is the rate-limiting enzyme of the pentose phosphate tract. In a individual with lacking G6PD. oxidizers react with glutathione doing the cellular degrees of reduced glutathione to fall to such an extent that critical sulfhydryl groups in some cardinal proteins can non be maintained in decreased signifier. In bend. a sufficient sum of NADPH. which is besides required for formation of azotic oxide. is non produced. As a consequence. the tract promotes Heinz organic structure formation. and haemolysis can happen. Heinz organic structures are fundamentally denaturized haemoglobin formed by harm to the haemoglobin constituent molecules and go cross-linked by disulfide bonds. Lack of G6PD in the alternate tract causes the buildup of glucose and therefore there is an addition of advanced glycation terminal merchandises. In decision it is clear to see patients with glucose 6-phosphate dehydrogenase lack must be highly careful in their usage of merchandises that could perchance do oxidative emphasis. However. it seems that is an highly difficult undertaking since there are so many merchandises on the market and unless more research is done it would be impossible to cognize what is safe and what is non. Another hazard lies non merely on the custodies of the patients. but besides on the doctor. Recent research in Iran. where G6PD lack is highly common. was done to prove blood bags used for transfusions or exchange. Samples were taken from 261 blood bags and examined by topographic point fluorescence for G6PD lack. In add-on. patients having blood were examined for haemoglobin. haematocrit. and hematoidin before and after transfusion. They were besides examined for haemoglobinuria. factors involved in haemolysis due to G6PD lack. and oxidizers. The consequences were amazing and showed that 37 of the bloo d bags had the G6PD lack and about 81 % of the transfusion receivers had at least one hazard factor for haemolysis. This merely goes to demo the earnestness involved in monitoring such a status. Plants Cited: Carter SM. Gross SJ. Glucose-6-Phospate Dehydrogenase Deficiency.hypertext transfer protocol: //www. emedicine. com/med/topic900. htm ; 29 Aug 2005.Gaskin RS. Estwick D. Peddi R. G6PD lack: its function in the high prevalence of high blood pressureand diabetes mellitus. Ethn Dis 2001 ; 11:749-54. PMID 11763298. Nabavizadeh SH. Anushiravani A. The prevalence of G6PD lack in blood transfusionreceivers. Hematology 2007 ; Vol. 12 Issue 1. p85-88.

The Science of Muddling Through Essays

The Science of Muddling Through Essays The Science of Muddling Through Paper The Science of Muddling Through Paper Enz (2010) argue that in order to sustain a competitive advantage, companies should implement innovative ideas rather than limit their actions to what is already known. Successful strategies can emerge in changing times from employees at lower levels of the organization. A strategy is emergent in absence of intentions (Segal-Horn 2004). It is a more intuitive process. Letting strategies emerge means that strategies must evolve incrementally over time, allowing flexibility in the organization, ensuring they are not forced in to specific pre-set action (De Wit and Meyer 2005). The Science of Muddling Through written by Lindblom (1959) initiated this train of thought, suggesting that government policies are not written in a controlled or orderly manner. Further implying policymakers attempt to cope with issues out with their ability. Mintzberg describes strategy as a pattern in a stream of actions and decisions (Mintzberg and Waters 1998, p. 1). He uses the word pattern to explain the fact that strategies do not always follow a chosen plan but may emerge, as a result of the strategists intuition and insight. Furthermore individuals throughout the organization are involved in the emergence of strategy indicating that within the strategic process there are multiple contributors. A lot of emergent theorists argue that strategy does not come from the top. Mintzberg found that the strategy is formed informally, when employees interact with each other (at the coffee machine for example) about the needs of clients. Over time, patterns of behavior can be created in various parts of the organization and will be formalized later (Sloan 2006). Employees, whatever their rank in a business can contribute to strategy process. For example, a group of saleswomen who decide to sell one product in particular can change the firms market position (Segal-Horn 2004). Spender and Strong (2010) also argue that most great ideas for the corporate growth come from the persons who serve the customers and daily fight for the companys success: the employees. Companies that have managed in making innovation part of their strategy did so by using the knowledge and ideas of their employees, whatever the ranks. They did that through what Spender and Strong (2010) call innovation communities. Innovation communities grow from an idea, a desire (for a new product, market and so on) from top management and then a forum of employees work together to implement the project. Many writers, as Spender and Strong (2000) or Thompson and Strickland (2004), believe that it is essential to involve as many people as possible of different ranks and positions, in order to aid adherence for future projects. For example, Eisai Co, the Japanese pharmaceutical company, has organized many innovation communities to consider a new structure of medicine for Alzheimers disease (jelly-like substance, easier to swallow) and devise social programs for the families of Alzheimers victims. All employees participated in this project and spent time with patients because the company believes that it can inspire employees and be at the origin of creative ideas. But the most important and difficult thing is to establish a dialogue where everyone says freely what he thinks, without concerns about hierarchy or fear of being judged. That is why certain measures are taken; for example, ensure that group leaders do not have direct control over wage and promotions of the participants (Spender and Strong 2000). In short, collaborative efforts are very helpful to the implementation of emergent strategy. Peng (2009) also argues that emergent strategy is based on a flow of small decisions from the bottom up. Enz (2010) and Mintzberg et al (1998) believe that top managers need to consider and learn from past mistakes to implement a strategy. This way, the company can avoid making the same mistakes than in the past. Stettinius et al (2005) argue that a strategy, in every organization, should evolve over time in responses to events and learning from experiences. It is a crafting process where lessons are learned from the past which influence the new decisions. Mintzberg (1987) used the metaphor of the potter working the clay to illustrate the process of strategy. In his metaphor, managers are craftsmen and strategy is their clay. The crafting image allows a better understanding of how effective strategies are developed. The potter (and so, the manager) feels things rather than analyze them. Indeed, according to Mintzberg, the potter works the clay to discover new opportunities and has an intimate knowledge of her work. The work of the mind and hands cannot be separated: there is a vital link between think and act (which is different from the design school). Creative strategies evolve through a process of learning (Mintzberg 1987). The danger with that emergent approach is that the objectives lack clarity, they are not well defined. Thus, it is more difficult to evaluate and measure performance (Campbell et al 2002; Mintzberg et al 1998). A strategy can be thought of in two different ways (Enz 2010, Grant 2010, Peng 2009, Lynch 2009): As a long term set of goals designed as an organizational plan which are adhered to or a more adaptable strategy where decisions are made over time in or in conjunction with changing circumstances. However, these two views are not mutually exclusive. The Umbrella Strategy, defined by Mintzberg and Waters (1985), is not only deliberate and emergent but also deliberately emergent because the central leadership creates conditions that allow strategies to emerge. Indeed, leaders have only partial control over the members of the organization. General directives for behavior are defined, but the actors in the organization can operate within these limits: strategies can emerge within these boundaries. Thus, the outlines are deliberate (for example to diversify) but the details can emerge afterward (how, when and so on). The following example, described by Enz (2010) shows how strategic analysis can guide a firm and how emergent strategy leads to creative solutions and new ideas. Starwood Hotels Resorts (Westin brand) began its strategic process by leading a marketing study (600 business executives who travel often were interviewed). The results mainly showed that over 60% believe the most important service a hotel can provide is a good nights sleep. 84 percent said that a luxurious bed would make the room more attractive. Westin then tested the beds from 35 hotel chains and they finally developed its own prototype: the Heavenly Bed (five designed pillows, mattresses and goose down comforter ). The beds, once designed and tested, were introduced with a well-planned marketing strategy. An American daily newspaper published an article on this subject and the same day, 20 Heavenly Bed were lined up on Wall Street. The general manager of Starwood Hotels Resorts invited passersby to try them by proclaiming: Work like the devil, sleep like an angel. During the first week of launching, 32 people called Starwood to ask where they could buy the bed. Westin realized that there was an opportunity. They then put catalogs and order cards in each room, and created a website. 5 years after the launching of Heavenly Bed, 20 000 pillows and 3500 beds ($ 2,965 each) were sold. When Starwood launched this concept the strategy was first deliberate, but the ability to provide retail sales was unexpected. This opportunity led to an emergent strategy and a successful retail strategy. As the example demonstrates, injecting strategic thinking into the strategic planning process is very effective. Strategies are often a mix of deliberate and emergent strategies (Grant 2010, Enz 2010, Peng 2009, Lynch 2009). As Mintzberg and Waters (1985) argue, the purely emergent strategy is as rare as the purely deliberate one. The merely emergent strategy implies that the strategy is made without any control (which can be really risky for a firm) while no learning would take place in a merely deliberate strategy. In every company, these two simultaneous processes are always operating (Stettinius et al 2005, Campbell et al 2002, Grant 2010, Mintzberg and Waters 1985). Basically, strategic management is all that is required to position an organization in order to guarantee its long-term survival. The creative process is an intuitive approach that can lead to a new idea, product, and so one. The strategic management and the creative process, contrary to what we might think, are similar. Indeed, they are consisting of the same four major phases: analysis, creation of objectives, a moment of pure creativity where ideas arise, and control. Finally, strategic management is a creative process (where creativity and analytical thinking are complementary) through which strategy can emerge in response to an evolving situation and, at the same time, can be calculated. In the strategy process, systematic analysis is crucial (within deliberate or emergent strategy). Indeed, for stakeholders, it would not be acceptable to say that the strategy simply emerges. On the other hand, theories and analysis tools cannot be substituted to experience and creativity, which are essential to implement a successful strategy (Grant 2010). However, one strategy could be favored over the other one depending on the market, but both approaches are necessary if an organization wants to succeed: We shall get nowhere without emergent learning alongside deliberate planning (Mintzberg 1996, cited in Enz 2010 p. 158). Reference list Bilton, C. and Cummings, S. 2010. Creative Strategy: Reconnecting Business and Innovation. 3th ed. Sussex: John Wiley Sons. Campbell, D. , Stonehouse, G. and Houston, B. 2002. Business Strategy: An introduction. 2nd ed. Oxford: Butterworth-Heinemann. De Wit, B. and Meyer, R. 2005. Strategy Synthesis: Resolving strategy paradoxes to create competitive advantage. 2nd ed. London: Thomson. Dess, G. , Lumpkin, G. T. and Taylor, M. L. 2005. Strategic Management: Creating Competitive Advantages. 2nd ed. Boston: McGraw-Hill.